nobori designs

admin — Thu, 10 Sep 2009 01:48:08 +0000

3 vivid and colorful designs for the front of a school advertising different courses on offer. The challenge in designing these is getting the balance of simplicity and impact right. Complicated designs don’t work so well. There are 2 fabric types, cotton and a synthetic which nobori are printed on. The cotton ones seems to hold color better where as the synthetic nobori colors tend to bleed and run. The use of strokes and a background fill will help stop the color from running I noticed.

Nobori 幟 colorful advertising in Japan

admin — Wed, 26 Aug 2009 00:46:06 +0000

nobori advertising banners flying high
I have to design some nobori soon so I was doing some research. I realized it is a pretty unique advertising format. A long banner usually made from cotton or a synthetic material displayed at the front of businesses. The long format is ideal for kanji writing because of course, the traditional way to write kanji runs from top to bottom and right to left.

Originally nobori were used as a battlefield marker in feudal Japan. Bright colors and shear numbers of nobori were used as intimidation. Now it has been adopted an advertising medium on the streets of Japan.

a nice design using the length of the nobori to good effect

a kyoto restaurant shop front
In Kyoto this advertising format seems to be popular. Because Kyoto’s heritage has been preserved and it is one of few remaining places you can see traditional buildings in Japan, Kyoto has some strict guidelines in place about advertising on buildings. No bright signs, flashing lights or huge billboards crowd the streets. Sometimes it is hard to even notice a business is open. Nobori can be used to good effect in Kyoto. I will post some more examples of nobori I design soon.

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nobori designs

Nobori 幟 colorful advertising in Japan