Case Studies

Work

re-positioning Kensington Street

as a lifestyle destination for food and culture

 

My Role: Client & Project Management, Wire-framing, Content planning, UX Design, Prototyping, Development
Team members: 4

Results:

  • increased database of engaged customers from 1400 to 24,000
  • increased referrals from web to street vendors by 46%
  • +40,000 visitors to events on Kensington Street over 12 months

 

The Problem

 
Transform customer facing business and attract new audiences to Sydney’s Kensington Street

Kensington Street Holdings had executed a restoration of Sydney’s historic Chippendale street and invited specialist retail vendors and restaurants to lease its renewed spaces. To execute the developers vision we needed to transform its customer facing business and attract new audiences to experience the street.
 

The Approach

 
Spanning over a year in duration, we worked in collaboration with the client to deliver the following:

  1. Create persona’s of the Precinct’s customer groups [student, family, new resident, visitor, culture seeker] by collaborating with Government and the Chippendale Creative Precinct to research and gain access to databases
  2. Re-position the street’s channels; website and social media to highlight restaurants and retail experience
  3. Improve information access by developing a web app to profile available experiences and events
  4. Create an events schedule from research to bring vendors and community together to share as one, the vision for the street
  5. Execute a digital marketing campaign to attract audiences to Kensington Street events
  6. Use a test and learn approach to marketing and events execution
  7. Gain media attention by collaborating with PR agency to highlight cultural events development