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Dane Ash consults and designs strategies, services, experiences and interactions; with digital and the physical environment to engage audiences.

Dane works with Start-ups, Precincts, Innovators and Not-For-Profit to create brands, define strategies and re-invent how experiences are delivered. He is Owner and Director at LINELAB and specialises in user-centered design. With a unique creative background and a non-traditional approach to idea generation and the design-thinking process, he uses lean start-up methodology and prototyping to test user engagement and grow opportunities for innovative outcomes.